> ## Documentation Index
> Fetch the complete documentation index at: https://docs.nerve.mattemena.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Create weekly and monthly performance reports

> Create a repeatable marketing report with clear dates, comparable periods, source metrics, currency handling, and recommendations grounded in retrieved data.

A useful report explains results against a goal and shows where its numbers came from. Specify the account scope and period before asking for a weekly or monthly summary.

## Define the report

Choose the accounts or advertiser group, calendar dates, timezone, business result, comparison period, and output format. Use complete days for routine comparisons unless you intentionally need an in-progress update.

```text theme={null}
Create a weekly report for Example Brand's selected Meta and Google Ads
accounts for the last 7 complete days versus the preceding 7 days.
Show dates, source account currencies, spend, clicks, and our purchase
conversion metrics. Keep different currencies separate unless you
can state and verify a conversion method. Show platform-reported
conversions separately; do not claim deduplicated customers.
Include an executive summary, campaign table, three findings,
missing data, and next actions. Create a downloadable report if
supported. Read only; do not send email or change settings.
```

For a monthly report, replace the periods with the last complete calendar month and the comparison month. State whether a change is an absolute difference, a percentage change, or a percentage-point change.

## Review before sharing

1. Confirm the accounts and exact dates.
2. Check whether every source loaded and whether lists were complete.
3. Verify currencies and conversion definitions.
4. Check that recommendations follow from the reported evidence.
5. Open and review any generated file, then save a copy.

Use [generated files](https://docs.nerve.mattemena.com/nerve-ai/generated-files.md) for preview and download instructions. If a metric is unavailable, show it as unavailable rather than silently replacing it with zero.

## Make it repeatable

Save the instructions in a Reporting [workflow](https://docs.nerve.mattemena.com/workflows/create-workflow.md). Test the output manually, review destination recipients, then [set a schedule](https://docs.nerve.mattemena.com/workflows/schedule.md). Sending a report by email is a separate configured action from generating it in chat.


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